FIBER COLLEGE

Project:

  • Strengthen communication channels

  • Generate consistent digital presence

  • Brand repositioning

  • Create and manage campaigns to attract and retain students

  • Website restructuring

  • Business process implementation

Focus of Actions:

  • Market research and competitors

  • Purpose rework

  • Repositioning and Integrating Marketing Communication

  • Marketing and Sales Integration

  • Use of innovative communication channels

Results:

  • Improved student perception of the institution's services

  • Decrease in the dropout rate even in a crisis scenario

  • Generation of new opportunities for the sales team

  • Clarity in business process metrics

  • Increased digital traffic

  • Cost per known lead and reduced in invested amounts

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