DIGITAL TRANSFORMATION
Digital Transformation:
Financial systems misaligned with customer relationship systems
Ineffective billing systems (not sending slips by email, reminders, etc.)
Lack of a recurring communication tool with its customers
Lack of management and sharing of company documents and assets
Absence of communication models
Manager has a "blind spot" in accessing team communications with clients
High cost of payment slips and payment methods
Rework and financial inefficiency
Financial reporting failure
Default
Lack of agility in creating marketing campaigns
Business processes without clear direction
Confusion in business and financial process metrics
Lack of identity in marketing communication
Implication:
Default
Unfocused, expensive and ineffective marketing
Waste of team time in communicating with the customer
Communication with the customer without a defined standard
Manager without information on business and relationship processes
"Reactive" and overloaded financial
Unpredictability of business revenues
Unloyal and dissatisfied customer
Sales team without marketing support
Service team not focused on customer success
How am I going to digitally transform my business?
Know the business metrics (from website traffic and social networks, to financial, through commercial and marketing metrics)
Create predictable sales and marketing strategies
Implement customer relationship software (CRM)
Implement a financial system that automates the billing process
Integrate the financial system with the customer relationship system
Focus marketing communication on customer success, offering solutions, not reactive problem solving
Maintain close and standardized communication with customers
Communicate the business purpose and your success in all possible media
